#adexchanger editorial director

inPowered AI and Equativ on Containerization and Sell-Side Decisioning | Cannes 2026 Algorithmic optimization in programmatic advertising has always lived on the buy side. DSPs run the models, make the decisions, and optimize toward outcomes — but th

Digitas CMO Leanne Ngo explains why channel planning is over, what the fluid funnel means for brands, and how AI enables real-time cross-channel optimization. Channel planning made sense when consumers moved through media in predictable, siloed ways.