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luxurysociety.com
23/06/2026
Ten Years in the Desert: How Hind Seddiqi Built the Watch World’s Most Coveted Gathering - Luxury Society
Ten years ago, Dubai Watch Week was an outlier with ambitions that seemed, at best, optimistic. Today it has a waiting list of brands, a Rolex CEO on its stage, and no intention of becoming anything other than exactly what it always was.