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spacedaily.com
25/07/2026
South Korea was producing very little internationally recognised music in 1995 — within three decades it was topping the global album charts and had climbed into the world's largest music markets, a rise seeded by a post-1997 government bet on culture as an export and built by the record labels that bet alongside it
A government gamble on culture as export policy transformed South Korea from a musical backwater into a global powerhouse—and rewrote the rules for how nations build soft power.