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www.adweek.com
06/05/2026
Gap Turns to Hailey Bieber to Relive Its ’90s Denim Heyday
Gap has teamed up with Hailey Bieber to launch a denim capsule collection and campaign inspired by the ’90s, an era the star says has shaped her personal style.
The Hailey Jean is modeled on Bieber's favorite vintage Gap jeans. It comes in two fit