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www.adweek.com
08/08/2026
ADWEEK TV Advantage: World Cup Reveals 3 Marketing Lessons to Add a Real Kick
The 2026 FIFA World Cup brought record viewership and kicked up some marketing trends. Now, it's time to game plan for the future.
Overall, the 2026 World Cup, held in the U.S., Canada, and Mexico, was a rousing success for marketers. For instance