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www.adweek.com
13/05/2026
Marketing Vanguard at Cannes: AI Is Becoming the Daily Job ft. Mark Kirkham of PepsiCo
Our Marketing Vanguard series live from Cannes Lions continues as host Jenny Rooney sits down with Mark Kirkham, CMO at PepsiCo Beverages U.S., to break down why Cannes only works when CMOs show up with clear intention.
Mark explains how AI has m