#peak season

Are You Actually Ready? Most affiliates know summer is busy. Fewer are ready for it. Traffic picks up, events stack up, and player behavior shifts fast — more mobile, more reactive, less patient. The window to capture high-intent players gets shorter

It’s no secret that peak season is a different game entirely — for affiliates and players alike. We’ve already covered the operational side of getting ready — what to do before the rush hits. But preparation is only half the picture. The other half i