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www.adweek.com
06/05/2026
How Y2K Brands Turned the Millennial Ache Into Gen Z Gold
Hailey Bieber, low-rise jeans, and a CD player blasting The Cranberries: Gap is once again turning up the nostalgia dial, reviving its late ‘90s and early aughts aesthetic for a new generation of shoppers.
Yes, 1996-born ‘Zillenial’ Bieber is her