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TCEB Launches “JerGan,” Thailand’s First Digital MICE Platform Connecting MICE Travelers with Local Businesses While Unlocking Behavioral Data for Precision Marketing - Thailand Convention & Exhibition Bureau (TCEB)
28 May 2026: The Thailand Convention and Exhibition Bureau (Public Organization), or TCEB, is advancing its Data-Driven MICE strategy with the launch of “JerGan,” Thailand’s first digital MICE platform, under its newly unveiled MaxiMICE Thailand brand initiative. The platform...
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