IAB sets the standard for industry insights. Now put that expertise to work for your business, with quick, actionable results. The IAB Insights Engine is a survey-based research platform powered by Attest that enables companies to gain real-time intelligence from consumers and B2B professionals into: Consumer attitudes towards emerging trends Demand for new ad formats, features, and pricing strategies Feedback on pitches, proposals, or GTM narratives Industry sentiment during periods of market disruption Brand metrics like awareness, perception, purchase intent And more Reach out to research@iab.com to get started.