Today, the Swiss premium sportswear brand On launches the Cloud X 5, one of the brand’s most popular footwear styles with a midsole featuring CleanCloud™. A breakthrough technology with more than 80% lower modeled carbon impact than conventional fossil-based EVA under the LCA’s credit approach. This marks the first time a sportswear brand has successfully created an EVA midsole made using captured carbon emissions and scaled it to over a million pairs, hitting its commercial target four years ahead of schedule.