Mother's Day CampaignFestival of Arts used a targeted multi-step Mother's Day campaign in Eloqua to reach non-purchasers for the 2026 Pageant of the Masters season. Fine art imagery paired with the headline "She's A Work of Art — Treat Her Like One" directly connected the live art experience to the holiday's sentiment. The final send split to serve a fresh version to non-openers, maximizing reach across the full audience. A clean 15% discount offer with a clear expiration date and a bold "Reserv