Neo-Pop emerged in the 1980s as a postmodern reworking of 1960s Pop Art, adapting its strategies to a cultural landscape shaped by globalized media, celebrity, branding, and expanding art markets. In dialogue with the dominance of Minimalism and Conceptual Art in the 1970s, Neo-Pop reintroduced figuration, surface, spectacle, and pleasure, using irony, kitsch, and appropriation to interrogate the relationship between art, commodity, and image circulation.