At the heart of Riso Gallo’s new TV campaign we find a mix of convenience, taste, and fun. Once again it  features two stars of the brand’s ready-to-eat line: Bontà Pronte and Gallo Blond, the white rice ready in one minute. Conceived by the Armando Testa agency, the campaign (link https://youtu.be/R-fKScm6OPM ) reaffirms the central role of the iconic […]