Direct-to-patient (DTP) engagement is emerging across Europe, but remains fragmented and highly dependent on local regulatory and care delivery models. Co-hosted by HLTH and Ypsomed, this session will explore what DTP realistically looks like today, including obesity care pathways, specialty medicine delivery via pharmacy partners, and emerging hybrid “click-to-care” models (learning from real-world pilots in markets like the UK). The discussion will also explore how AI, data, and connected devices can enhance the pa...