#adidas coca cola

The 2026 World Cup has only just begun, but plenty of legacy building is already in the works. Many stakeholders, including sponsors such as Adidas and Coca-Cola, want to use the event to capture the next generation of consumers and soccer fans. For

As the U.S., Canada, and Mexico each gear up to host the 2026 FIFA World Cup, brands are getting ready to score on and off the pitch. Six billion people are projected to watch 48 teams compete across 104 matches when the global tournament kicks o