#bumper podcast growth

Perhaps the single most misunderstood metric in podcasting is what Apple Podcasts calls "plays." Many podcasters believe Apple Podcasts plays are equivalent to  Spotify plays  or YouTube views.  They aren

We help organizations increase podcast success. Services include podcast growth strategies, marketing execution and customized measurement solutions for audio.

We help organizations increase podcast success. Services include podcast growth strategies, marketing execution and customized measurement solutions for audio.

I recently met with a group of podcast ad buyers and sellers to talk about podcasts, advertising, and audience verification. "Show of hands," I prompted, "Who skips podcast ads?" Everybody in the room raised their hands. I wasn

We talk to enterprise podcasters every day, and one question comes up more than any other: our audience has plateaued – how do we grow our podcast?  A simple and reasonable question. Unfortunately there is no easy answer or one-size-fits-all