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luxurysociety.com 23/06/2026

FOBO: Why the Luxury Industry's Fear of Becoming Obsolete Is the Only Fear Worth Having - Luxury Society

FOMO is out. FOBO – the Fear of Becoming Obsolete – is the defining anxiety of our professional moment. For an industry built on permanence, heritage, and the primacy of the human hand, it may also be the only fear worth taking seriously.