#global campaign

In the current fractured media environment, even the best global campaigns can’t prove their true impact if measurement varies by market, channel, or data source. Marketers need a way to compare brand lift, ROI, and audience response across borders w

Playson, the accomplished digital entertainment supplier, has officially launched BLASTS & RACES, its new flagship global campaign featuring a €25,000,000 prize pool. Evolving from the supplier's highly successful Non-Stop Drops & Races initiative, B