#havas

As the industry consolidates and bets on scale, Havas is content being the midsize challenger. “I don't want to say bad things about my competitors, but when I compare Havas results and some of our peers, I'm not sure that in today's world scale i

Havas takes a majority stake in youth culture agency Archrival, adding sports and collegiate activation firepower to its Havas Play unit across North America.