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The FIFA World Cup 2026 is not even over, yet its ripple effects within the marketing space are beginning to be felt. Just as it takes years of preparation by both teams and host cities to be ready for the biannual tournament, marketers have to ge

In this fascinating conversation with Pádraic Ó Griallais, founder and director of Micil Distillery, some of the topics we discuss include:The history of distilled spirits in Ireland, with special attention to how pretty much every law or distilling