#measurement

The 2026 IAB Measurement Leadership Summit brought together leaders from across the advertising and measurement ecosystem to examine a central question: how must measurement evolve when AI is not only changing how marketing is executed but also how c

Measurement giant Nielsen is getting bigger. The company said it plans to acquire ad verification and brand safety provider DoubleVerify for $2.15 billion in cash. If completed, the acquisition would fill a gap in Nielsen’s business, which has rel

Ad experts are taking measure of Nielsen's $2.15 billion merger with DoubleVerify. On Aug. 6, measurement giant Nielsen announced it was looking to acquire ad verification company DoubleVerify in an all-cash transaction worth more than $2 billion.