π
www.dglaw.com
30/08/2026
FTC Proposes Personalized Pricing Enforcement PolicyFTC Proposes Personalized Pricing Enforcement Policy
The FTC has taken its most direct step toward regulating personalized pricing. On August 19, 2026, the FTC published its Proposed Enforcement Policy Statement Regarding Personalized Pricing (the βPolicyβ). If finalized in its current form, the Policy