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The world is about to see a whole lot more of StarKist’s 65-year-old mascot, the bespectacled, beret-wearing Charlie the Tuna.  Tombras is coming on board as the brand’s agency of record, with a key objective to insert Charlie into the cultural co

Did you know that various major watch parties in cities such as Los Angeles and Seattle during this year’s FIFA World Cup have been organized by the MLS? Radhika Duggal, Major League Soccer’s chief marketing officer, told ADWEEK that, in conjuncti

What are the forces shaping the future of marketing? At Cannes Lions, ADWEEK executive editor Alison Weissbrot sat down with executives from the marketing world to unfurl the aforementioned question, as well as other issues affecting the industry, du

Article Summary JB Pritzker signed a landmark bill regulating large artificial intelligence developers on Monday, adding new reporting requirements for risks caused by the AI models. The law includes a first-in-the-nation requirement for ann

In January 2025, Reebok announced its first performance basketball shoe, the Engine A, in over a decade. The company, once a major player in 1990s and 2000s basketball culture, still considers itself midway through a full return to the sport. Now

Colle McVoy has landed its first airline client in Allegiant. The Minneapolis-based agency was selected to steer brand strategy for the company on the heels of its merger with Sun Country Airlines.  The Stagwell-owned agency’s remit includes brand

Nordic energy company Gasum has agreed a long-term liquefied natural gas supply contract with Norwegian ferry operator Fjord1, covering fuel for four main ferries and one backup vessel operating the Arsvågen–Mortavika route on Norway's west coast.

Comcast is spinning off NBCUniversal, and the TV industry has questions. The company's tax-free spin-off of NBCU, announced on Monday and expected to take a year to complete, creates two separate companies: Comcast will continue to focus on its co

Get fresh perspectives on brand strategy development with He Said, She Said Branding by brandRusso. Tune in for expert insights. Watch the latest episode now.

When a Texas jury on Tuesday sentenced 19-year-old Karmelo Anthony to 35 years in prison for murdering 17-year-old Austin Metcalf, some Democrats in the state raced to decry the verdict, claiming the black teenager who stabbed Metcalf at a high scho