#most effective week

There's an accent on fun this week. Lindsay Lohan has a new role for Reese's Oreo, DoorDash spoofs period dramas, and Summer House star Kyle Cooke goofs it up for Yahoo. Meanwhile, Queer Eye's Antoni Porowski stars in a new micro series for Instac

No shortage of star power this week: Gap taps Hailey Bieber for a denim revival, Patrick Mahomes returns for Coors Light, Succession's Nicholas Braun directs and stars in Shinola's first campaign in 15 years, and Liquid I.V. links up with the new Spi